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運動次文化修羅場

運動次文化修羅場

HK$88.00
HK$30.00
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  • 於中華書局北角辦公室自提(免運費)
  • S.F. Express - Office / Home Delivery
  • S.F. Express - EF Locker Pickup
  • S.F. Express - Store Pickup
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  • 內地/台灣/澳門郵寄(順豐到付)
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Description

作者:REFRACT

出版商:非凡出版
出版日期:2020-12-28
I S B N:9789888675722
裝幀:平裝
頁數:184
定價:HK$88.00
分類:流行文化研究

內容簡介

adidas與PUMA為何積怨30年?
Nike發源地竟是在日本?
NBA何時與Hip Hop 扯上關係?
足球流氓為何要穿起名牌Fred Perry ?
Stan Smith 除了是波鞋,真實身份又是誰?

一個個耳熟能詳的運動品牌,背後又有幾多鮮為人知的故事?為了大眾的消費市場,又如何在專業之外,開闢潮流與時尚的路線?本書記錄當代各個運動品牌的前世今生, 細說在時代衝擊下,新舊品牌如何互相競爭與求存,並在香港這個潮流集散地,微觀由運動出

發的藝術、經濟與文化發展。

一覽眾品牌如何在比賽場外,另起修羅場……

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