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運動次文化修羅場

運動次文化修羅場

HK$88.00
HK$44.00
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  • 於中華書局北角辦公室自提（免運費）
  • S.F. Express - Office / Home Delivery
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  • S.F. - Business Station
  • S.F. Express - Office / Home Delivery
  • S.F. Express - EF Locker Pickup
  • S.F. Express - Circle K Store Pickup
  • S.F. Express - 7-11 Store Pickup
  • S.F. Express - Centre Pickup
  • S.F. Express - Store Pickup
  • 內地/台灣/澳門郵寄（順豐到付）
  • Overseas Shipping (shipping fee fully covered by purchaser)

Description

作者：REFRACT

出版商：非凡出版
出版日期：2020-12-28
I S B N：9789888675722
裝幀：平裝
頁數：184
定價：HK$88.00
分類：流行文化研究

內容簡介

adidas與PUMA為何積怨30年？
Nike發源地竟是在日本？
NBA何時與Hip Hop 扯上關係？
足球流氓為何要穿起名牌Fred Perry ？
Stan Smith 除了是波鞋，真實身份又是誰？

一個個耳熟能詳的運動品牌，背後又有幾多鮮為人知的故事？為了大眾的消費市場，又如何在專業之外，開闢潮流與時尚的路線？本書記錄當代各個運動品牌的前世今生， 細說在時代衝擊下，新舊品牌如何互相競爭與求存，並在香港這個潮流集散地，微觀由運動出

發的藝術、經濟與文化發展。

一覽眾品牌如何在比賽場外，另起修羅場……

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